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Brand Manager (Animal Health)


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Short URL: AdsTi.me/245842
Ad Description:
- Manage the development, implementation and execution of the assigned AH brand in the local market
- Manage and execute the brand marketing programs and activities of the assigned brand
- Ensure that activities carried out are in line with the approved Plan and Budget, and ensure that the agreed targets are achieved(Net sales, CCM)
- Collaborate closely with the Sales and Technical Services team to provide input
- Close collaboration with the R/OPU marketing team
- Provide the product knowledge and marketing support activities to the distributors and/or Sales team

Duties & Responsibilities:
1. STRATEGY:
The OPU Brand Manager is responsible for the tactical execution of the Brand Plan at the OPU assigned, which includes:
- Leading the development of marketing tactical plans, implementation and influencing third-parties
- Monitoring and directly supervising all marketing programs of assigned brand according to budget
- Developing briefs for communication and media agencies
- Coordinate with Technical Services, Sales team, and distributors to support them in product knowledge and marketing support
- Plans and organizes the day-to-day implementation of marketing plans, including development and placement of advertising and public relations materials, preparation of sales support materials, education materials for wholesaler representatives, dissemination of relevant market and technical information to sales representatives, organization of display materials for trade shows and conferences

2. DRIVING BUSINESS RESULTS:
- Tracks sales and market share trends against plan and amends strategies and tactics as required to maximize sales volume/profitability
- Spends a significant amount of working time in the field with the sales team and independently to keep in touch with market trends and customer needs and in technical support
- Monitors expenditures regularly and implements spending contingency plans as required
- Monitors product inventory expiration dates and implements established inventory clearance procedures to minimize write offs and address obsolescence.
- Prepares and input accurate monthly forecasts of the product
- Supporting the Head of AH/Marketing with Annual Discussion Presentation covering marketing; strategy, plan, budget, and forecast

3. PROCESS / CROSS-FUNCTIONAL COLLABORATION:
- In participation with Supply Chain Management, establishes required safety stocks and customer service levels for product supply
- Works with the sales team to define individual customer support and pricing optimal to achievement of sales objectives
- Works with the Sales Team in the development of goals and action plans for individual key accounts and key opinion leaders
- Work with the Head of Sales for the roll-out and implementation of plans by the field force
- Develop and regularly update customer database to be able to provide timely and valuable analysis related to customer segmentation, field force deployment, direct promotion spending and others.

4. PEOPLE:
- Supports knowledge and skill sharing within the AH organizaion
- builds relationships with respective functions within the OPU
- Ensure development of skills and abilities through ongoing feedback, coaching and training/development opportunities
- Work closely with AH OPU management team to build and improve overall strategic organization capability and enable a transparent, consistent and performance driven culture.

Requirements:

- Must be a Doctor of Veterinary.
- At least 5 years experience in the Animal Health area of which 2 years are marketing role.
- English fluent.
- Broad knowledge about the species area
- In-depth technical knowledge of relevant clinical areas
- Preferably working experience in veterinary clinic
- Preferably knowledge of the vet. pharmaceutical industry
- Finance and financial analysis skills
- Marketing and marketing planning experience
- Knowledge and leadership skills in marketing concepts, strategies, and tactics.


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